![]() ![]() ![]() Now that Disney is in the business of tentpoles and brands, they use the first or second Friday of March to debut the biggest film of the year so far. Even if the reviews weren't good (and they often were not),įilms like Jungle 2 Jungle, The Pacifier, and Touchstone's Wild Hogs could be counted on to drum up some business. Back when Disney made plain old movies, they would use early March to open a comedy with broad appeal and commercial potential.
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